Part 3 of 4 in starting your own business venture.
In part 3 of 4 in starting your own business venture, we’ll consider your ideal client. But first, if you haven’t already read the first two posts in this series, check them out below:
In part 1 and 2, we took a look at how you can apply your strengths, skills and interests in creating your own venture. We also explored these concepts while taking a look at my own example– building a technology solution for forensic nurses and programs to help them better care for patients following trauma.
So now that you have the idea, how do we identify your ideal client or what is commonly referred to as your ideal customer avatar?
First, what is meant by your ideal client?
Your ideal client is that one perfect person that you envision using your product or service. And when identifying your ideal client, there are a few things you must consider… Let’s use my business venture as an example to answer some important questions.
What is your business venture?
Example: A documentation solution– an electronic health record for forensic nurses.
What is the purpose of your business?
Example: To create technology solutions to help empower survivors of sexual and domestic violence and to better equip the medical, legal and support professionals that care for them.
What is your business goal or mission?
Example: We strive to decrease the incidence of sexual and domestic violence on a global scale, resulting in healthy individuals, families and communities. We envision a society where survivors of violence can thrive and feel supported with the help of tools and resources specific to their needs.
Create a sample persona of your ideal client. See my example below.
Name: Linda Collins, MSN, RN, SANE-A, SANE-P
Age: 43 years old
Location: Fairfax, VA
Family: Married with 3 children (all male, 2 in college and 1 is a nurse)
Education: Graduate of VA schools and universities
Job: Executive Director of a nonprofit forensic nursing program
Frustration with current work solution: Inefficient documentation solution– using paper charts. No standardized documentation language. Lack of storage space for charts plus the costs for off-site storage.
Linda’s Story: Linda has been the Executive Director of her forensic nursing program for 6 years. Her nursing career began on a Mother/Baby unit. Since that time, Linda has worked in labor and delivery, emergency departments, completed her advanced degree, and worked as a forensic nurse treating patients following sexual and domestic violence. Linda became a board-certified Sexual Assault Nurse Examiner for Adults and Pediatrics and was promoted to the role of Executive Director in her organization just two years later.
Since working as a staff nurse and now Executive Director in her forensic program, documentation has been exclusively on paper charts. Linda has been exploring electronic health record solutions to streamline her organization’s processes, standardize charting and improve the care that her organization gives to their patient populations.
Now consider the same questions for your venture.
After you’ve completed this exercise, use this example of your ideal client when considering every offer, service or product that you create. And then ask, will your ideal client find what you’ve created useful?
So, do you know your ideal client? Let us know in the comments below.
Check our part 4 in this series here: Helpful Resources for Nurses Starting a Business.